POP MART is opening its first Southeast Asian bakery concept, POP BAKERY, at Resorts World Sentosa in Singapore. Expect character-themed bakes, the viral Twinkle Twinkle Twin Popsicle, and exclusive collectibles not sold at regular POP MART stores.
POP MART is bringing its first bakery concept in Southeast Asia to Singapore, setting up shop at Resorts World Sentosa and giving the collectible toy craze a delicious new dimension. The concept, called POP BAKERY, merges the brand's signature blind-box characters with freshly baked goods and limited-edition collectibles , all under one roof.
If you've already spent a small fortune on Labubu and SKULLPANDA figures, brace yourself. POP BAKERY is designed to pull fans deeper into the ecosystem by tying physical merchandise to edible treats. The draw here isn't just the baked goods , it's the experience of walking out with both a matcha bun and a character keychain you didn't know you needed. For collectors, that's a dangerous combination.
The hero item generating buzz online is the Twinkle Twinkle Twin Popsicle, a photogenic frozen treat shaped around POP MART characters that has already gone viral at overseas locations. Beyond that, expect character-themed pastries, cakes, and seasonal bakes tied to whatever IP is having its moment. The store will also stock exclusive collectibles you won't find at standard POP MART outlets, which means even non-bakers have a reason to queue. Here's what's confirmed or strongly expected at the Singapore outpost:
- Twinkle Twinkle Twin Popsicle (the viral frozen treat)
- Character-themed baked goods tied to current POP MART IPs
- Exclusive in-store collectibles not available at regular POP MART stores
- Seasonal and limited-run items tied to new character launches
The location at Resorts World Sentosa makes strategic sense , the integrated resort draws both tourists and locals, giving POP BAKERY a built-in audience of people already in a spending mood. No official opening date or exact unit address has been confirmed at the time of writing, so follow POP MART Singapore's social channels for the drop. Pricing details are also pending, though comparable POP BAKERY locations in other markets have positioned their bakes in the accessible S$8, S$20 range per item.
SEA Is Coming To SG
📍 Singapore
Why it matters: POP MART has proven it can sell almost anything to its fanbase, and adding food to the mix raises the stakes for Singapore's café and novelty dessert scene. If POP BAKERY replicates the queues it generated elsewhere in the region, it will quickly become one of Sentosa's most-photographed stops in 2026 , and a benchmark for how lifestyle brands can turn retail into a full sensory outing.
