Sanrio Cafe Opens At Universal Studios Singapore With Themed Desserts And Merch

TL;DR: Sanrio's Superstar Café has officially landed at Universal Studios Singapore, serving up Hello Kitty-themed desserts, character drinks, and exclusive merchandise you won't find anywhere else. It's cute, it's Instagrammable, and yes — it's absolutely worth the trip.

Sanrio Café Is Now Open At Universal Studios Singapore

If you've ever wanted to sip a strawberry latte while Hello Kitty stares back at you from the foam, your time has finally come. The Sanrio Superstar Café has officially opened its doors at Universal Studios Singapore, and it's already causing the kind of buzz that has Sanrio fans clearing their weekend schedules. This isn't just a pop-up or a limited-run activation — this is a full-blown themed café experience built for the devoted and the curious alike, sitting right inside one of Singapore's most iconic attractions.

The café brings together Sanrio's most beloved characters — Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and more — in a space designed to feel like you've stepped directly into their world. Think pastel colour palettes, character motifs on every surface, and staff who clearly understand the assignment. Whether you're a lifelong Sanrio devotee or simply someone who appreciates a well-executed themed experience, this café delivers on both the aesthetic and the edible front.

What's On The Menu?

The food and drinks menu is where things get genuinely exciting. Every item has been designed with visual impact in mind, but the flavours hold their own too. Desserts are the real stars here — think character-shaped waffles, themed parfaits layered with fruit and cream, and cakes decorated with edible character prints that are almost too pretty to eat. Almost. The drinks menu features character lattes and sodas that arrive looking like they belong on your feed rather than in your stomach.

• Hello Kitty Strawberry Parfait: Layers of cream, fresh strawberries, and a Hello Kitty wafer topper
• Cinnamoroll Cloud Latte: A fluffy milk-foam drink with character latte art
• My Melody Pancake Set: Buttermilk pancakes with character-shaped toppings and berry compote
• Pompompurin Pudding: A golden custard pudding served in a character-themed cup
• Price range: Approximately $12–$28 per item

The portion sizes are generous enough to justify the price point, and the café has clearly put thought into making sure the food quality matches the presentation. This isn't the kind of themed café where you pay a premium for mediocre food dressed up in cute packaging — the execution here is solid across the board.

Sanrio Superstar Café — Universal Studios Singapore

📍 8 Sentosa Gateway, Resorts World Sentosa, Singapore 098269

⏰ Daily, open during Universal Studios Singapore park hours (check USS website for current timings)

🗺 View on Google Maps

The Merchandise You'll Want To Bring Home

Beyond the food, the café doubles as a merchandise destination, and this is where serious Sanrio fans will want to budget extra time — and extra wallet space. The exclusive merch range includes items designed specifically for this café, meaning you won't find them at your regular Sanrio store or online. We're talking tote bags, plushies, keychains, mugs, and stationery sets, all featuring the Superstar Café branding alongside your favourite characters.

The exclusivity factor is real here. Sanrio has a long history of creating location-specific merchandise that becomes collector's items, and this café is no different. If you're the type who regrets not picking something up when you had the chance, the advice is simple — don't leave empty-handed. Stock is likely to move fast, especially on weekends when USS sees its highest footfall.

Is It Worth The Visit?

Here's the honest take: if you're already planning a day at Universal Studios Singapore, adding the Sanrio Superstar Café to your itinerary is a no-brainer. The café sits within the park, so there's no additional entry cost beyond your USS admission. You get a full themed dining experience, exclusive merchandise, and the kind of photo opportunities that will carry your social media for weeks. For families with kids, this is an instant highlight. For adults who grew up with Sanrio, it's a genuinely nostalgic and well-executed tribute to characters that have been part of Singapore's cultural fabric for decades.

Even if you're not a die-hard Sanrio fan, the café is worth experiencing purely for the craft that's gone into the design and the food. Singapore has no shortage of themed cafés, but few manage to hit the sweet spot between visual spectacle and genuine quality the way this one does. Book your USS tickets, set aside at least an hour for the café, and go hungry.

Frequently Asked Questions

Do I need a Universal Studios Singapore ticket to visit the Sanrio Superstar Café?

Yes, the café is located inside Universal Studios Singapore, so you will need a valid USS admission ticket to access it. Check the Resorts World Sentosa website for current ticket prices and promotions.

Is the Sanrio Superstar Café merchandise exclusive to this location?

Yes, a significant portion of the merchandise available at the Sanrio Superstar Café is exclusive to this location and cannot be purchased at regular Sanrio retail stores or online. If you see something you like, it's best to grab it on the day.

Do I need to make a reservation to dine at the Sanrio Superstar Café?

Reservations are not currently confirmed as mandatory, but given the high demand expected — especially on weekends and public holidays — arriving early or during off-peak hours is strongly recommended to avoid long waits.

Which Sanrio characters are featured at the café?

The café features a range of popular Sanrio characters including Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and more. Both the menu items and the merchandise are themed around these beloved characters.

What is the price range for food and drinks at the Sanrio Superstar Café?

Menu items are priced at approximately $12 to $28 per item, which is in line with themed café pricing in Singapore. Budget around $20–$40 per person for a comfortable meal with a drink.